On Thursday 16th April 2020, I launched the new Facebook page for Papworth Pharmacy – a community pharmacy in the village of Papworth Everard in Cambridgeshire. My wife, Alison, is the Superintendent Pharmacist there and I am very proud of the work she does to help the local community, particularly at this time of the coronavirus pandemic. Having promoted the page through a number of sources, the page was being followed by more than 300 people within a day. I’ve found that Facebook can be a very effective communication tool for local communities, although I think it is far less effective for national companies (compared with websites, Google and AdWords, for example).
The page can be found here: