I really enjoy working with local businesses in Cambridgeshire to help them compete with national competitors that have much bigger marketing budgets and yet often lack the local presence to deliver outstanding customer service or high conversion rates. In March 2021, I announced an online partnership with Paul Braybrooke Limited to drive sales through the application of leading-edge online marketing tools and techniques, including Google ads. We set out with a target of doubling turnover within two years.
I am delighted to say that turnover actually more than doubled within our first year. For our second year, we are expanding our geographical online reach beyond Cambridgeshire to include parts of Norfolk, Suffolk, Lincolnshire, Rutland, Bedfordshire and Northamptonshire. While there is the option to expand even further, our preference is to remain local to deliver an extremely responsive service to customers – which is a key differentiator for the business. Paul Braybrooke Limited is now the best rated heating company in the region, and customer service excellence and responsiveness will remain a top priority. To visit Paul’s website, go to:
To reflect the the cost of living challenges faced by so many households in this period, guides to help save money on heating costs are being introduced on the Paul Braybrooke website, which can be accessed here:
Some recent, popular examples are:
More guides will be added in due course.
As part of building an online portfolio of energy businesses across the region, I look forward to announcing an exciting new business partnership very shortly!