Based upon years of experience developing his own successful commercial and not-for-profit websites, with million of visitors, Mark offers quality advice and support to help commercial and not-for-profit organisations across Cambridgeshire improve their online presence and seize the opportunities from the Internet. His advice is based upon a track record of implementing proven techniques that work, rather than misguided fads. His advice covers social media, including YouTube.
Mark likes to help others avoid the cowboys and navigate the mass of misinformation online to focus on those aspects that make the biggest difference in converting potential customers and visitors – based upon hard evidence and analysis.
One of Mark’s most popular services is a data-rich website audit, identifying clear areas where significant improvement could be achieved cost-effectively.
Areas of particular expertise to help you stand out are:
- benchmarking your existing site (e.g. through Google Analytics analysis)
- developing compelling content, to attract relevant visitors and legitimate backlinks
- measuring and increasing conversion rates
- support with Google Ads campaigns.
Benchmarking your existing site
In an industry where it is difficult to know who you can trust, it is often helpful to get an independent and honest view on how your website is performing. We can perform an independent evaluation of your site from an end-user perspective and can analyse existing data (such as Google Analytics) to provide a wealth of information to improve your site. We’ll tell you how you compare with others. We typically present recommendations in a report or PowerPoint presentation, which we present in person or, increasingly, via Skype. Some of the valuable insight we can provide includes:
- an understanding of the importance of different routes to your site (e.g. social media, search engines etc)
- an assessment of site performance on different devices
- the relative importance of the content on your site (identifying way to improve content)
- an understanding of the demographics of visitors (and conversions)
- end-user experience.
Developing compelling content that stands out
So many search engine optimisation ‘techniques’ espoused online do not work and, in many cases, damage rankings and conversion rates, and risk major Google penalties. We will help you with what truly matters – and that is the creation of compelling content, which will attract relevant visitors and backlinks. We can help with all aspects of this, including optimised text copy to appeal to end users and search engines alike. Images are critically important. As the saying goes, “A picture is worth a thousand words” and we can help provide amazing, retina-compatible images that stand out from the crowd.
Video is becoming increasingly important for all types of organisation – for marketing and training. We can provide high-production-value Ultra HD (4k and 8k) videos and host them too. For more information about video, visit our Video page.
Increasing your conversion rates
So much attention is often paid to maximising the number of visitors to a website and so little attention is paid to defining a clear purpose for the website or actually maximising website conversions e.g. creating high-potential enquiries. Often, organisations define vague, conflicting website purposes and do not even measure conversions. If you don’t measure something, how can you improve it? We will help identify, and prioritise, website objectives and find quick ways to dramatically increase conversion rates. This may be as simple as additions to a contact page, for example, which we have seen quadruple conversions overnight.
Support with Google Ads campaigns
No-one will have escaped seeing changes over time to Google’s search engine listings, where paid ads have become more and more prominent. However, online advertising is fraught with difficulty – and can often be ineffective and/or hugely expensive. Also, they simply will not work for some organisations. Conversely, they can get you to the top of Google quickly. We can advise on how to profitably benefit from Google Ads and can undertake audits of existing Google Ads campaigns to boost effectiveness and reduce costs.
For more information, please Contact Us now.