We help commercial and not-for-profit organisations across Cambridgeshire improve their online presence and seize the opportunities from the Internet, building on the lessons learnt from developing and actually running multiple sites with millions of visitors. While many developers tend to focus on whizzy graphical design elements of sites, which have little impact (and, often adverse impact) on conversion rates and don’t work well with mobile phones, we help improve those aspects that make the biggest difference in attracting and communicating with an online audience – based on hard evidence and analysis.
One of our most popular services is our data-rich website audit, where we will perform a quick audit of an existing website and identify clear areas where significant improvement can be achieved cost-effectively.
While we may be able to help you on many aspects of your online presence, areas of particular expertise to help you stand out are:
- benchmarking your existing site (e.g. through Google Analytics analysis)
- developing compelling content, to attract relevant visitors and legitimate backlinks
- measuring and increasing conversion rates
- support with Google Ads campaigns.
Benchmarking your existing site
It is often helpful to get an independent view on how your website is performing. We can perform an independent evaluation of your site from an end-user perspective and can analyse existing data (such as Google Analytics) to provide a wealth of information to improve your site. We’ll tell you how you compare with others. We typically present recommendations in a report or PowerPoint presentation, which we present in person or, increasingly, via Skype. Some of the valuable insight we can provide includes:
- an understanding of the importance of different routes to your site (e.g. social media, search engines etc)
- an assessment of site performance on different devices
- the relative importance of the content on your site (identifying way to improve content)
- an understanding of the demographics of visitors (and conversions)
- end-user experience.
Developing compelling content that stands out
So many search engine optimisation ‘techniques’ espoused online do not work and, in many cases, damage rankings and conversion rates, and risk major Google penalties. We will help you with what truly matters – and that is the creation of compelling content, which will attract relevant visitors and backlinks. We can help with all aspects of this, including optimised text copy to appeal to end users and search engines alike. Images are critically important. As the saying goes, “A picture is worth a thousand words” and we can help provide amazing, retina-compatible images that stand out from the crowd.
Video is becoming increasingly important for all types of organisation. We can provide high-production-value Ultra HD (4k) videos. For more information about video, visit our Video page.
Increasing your conversion rates
So much attention is often paid to maximising the number of visitors to a website and so little attention is paid to defining a clear purpose for the website or actually maximising website conversions e.g. creating high-potential enquiries. Often, organisations define vague, conflicting website purposes and do not even measure conversions. If you don’t measure something, how can you improve it? We will help identify, and prioritise, website objectives and find quick ways to dramatically increase conversion rates. This may be as simple as additions to a contact page, for example, which we have seen quadruple conversions overnight.
Support with Google Ads campaigns
No-one will have escaped seeing changes over time to Google’s search engine listings, where paid ads have become more and more prominent. However, online advertising is frought with difficulty – and can often be ineffective and/or hugely expensive. Also, they simply will not work for some organisations. Conversely, they can get you to the top of Google quickly. We can advise on how to profitably benefit from Google Ads and can undertake audits of existing Google Ads campaigns to boost effectiveness and reduce costs.
For more information, please Contact Us now.